Precise ICP with buy triggers. Channel sequence with CAC benchmarks. Pipeline model with real unit economics. Delivered in 48 hours — not a deck, a working system.
48 hours from now you can have a GTM you can execute on Monday — or keep iterating on a strategy that isn't converting.
Use this when you're:
→starting outbound for the first time
→scaling from founder-led to first sales hire
→not converting despite "active selling"
This is not strategy.
This is what you actually do next week.
🎯
No repeatable outbound
Pipeline comes from referrals and luck. You can't tell a board what's in stage and why. Nobody has defined who's actually ready to buy and what triggers the decision.
→ We define Context + Constraint + Trigger per ICP
📊
Deals stall or go quiet
You're talking to one person but three people have to sign off. The blocker is invisible, objections are unknown, and there's no coalition-building playbook.
→ We map every DMU role with their motivation and objections
💸
CAC is unknown or terrifying
You're burning budget across channels without knowing which one actually converts, at what cost, and on what timeline — so you can't make a defensible plan.
→ We prioritize channels with CAC benchmarks and payback windows
Example output — what you get in 48 hours
GTM Playbook — B2B SaaS / Outbound Motiondelivered in 48h
ICP — primary segment
SegmentUS-based B2B SaaS, $2–5M ARR
TriggerHiring first outbound SDR in next 60 days
ConstraintNo repeatable outbound process, founder doing all sales
Executable outputs — not frameworks to fill in yourself. Each block tells you what to do next, not what to think about.
01 — CORE
ICP — Context, Constraint, Trigger
Not "B2B SaaS, 50+ employees." A real buying scenario: who they are, what constraint they're hitting, what event pulls the trigger. Includes outreach angle per ICP — written, ready to send.
→ outbound-ready from day 1
02 — CORE
DMU Map — Every decision-maker
Champion, Economic Buyer, Blocker — with their specific pain and motivation. Typical objections per role and how to handle them. How to build a buying coalition so deals don't die silently.
→ sales team can use immediately
03
Offer & Positioning
Value proposition in context of buyer pain. Specific proof points with numbers. Pricing psychology — why this price, how to justify it in the room.
04
Channel Architecture
Prioritized by CAC, time-to-value, and volume. Sequence: what to start now, what to add at which stage. Benchmark metrics per channel so you know when something is working.
05
Pipeline Model
Funnel with conversion rates per stage. Unit economics: CAC, LTV, payback, NRR. Revenue target back-calculated to daily activity — what your team needs to do this week.
06
Retention Mechanics
What keeps customers after first payment. Expansion triggers. Success milestone checklist. Early churn warning signs to watch in the first 90 days.
ICP example
A real ICP vs. a market description.
Most founders write audience profiles. We write buying scenarios — specific enough to cold-email today.
What most teams write
Target
B2B SaaS companies, 50+ employees, Series A or B, North America
Pain
Wants to improve their sales process and grow revenue
"Our product is a great fit for any growing company."
Can't segment. Can't prioritize. Can't write a cold email.
What we deliver — Context · Constraint · Trigger
Context
Series A fintech CTO. Team growing after fundraise — 8 engineers, no sales hire yet. ARR $400k, 12 design-partner customers.
Constraint
No repeatable outbound. Selling to "whoever will talk to us." Board asked for pipeline forecast — doesn't have one.
Trigger — buy signal
3 months after fundraise · Posted a Head of Sales job · Founder posted "scaling GTM" on LinkedIn
"We can write a cold email to this person today and send it before lunch."
Outbound-ready. Segment-able. Prioritizable.
How it works
Tell us about your company. Get the playbook in 48h.
01
Describe your company
Product, stage, current motion, what you've tried. 5-minute form — that's it.
02
We run market analysis
Research your market, map competitor GTMs, find segments with real demand signal and verified buy triggers.
03
Playbook delivered
PDF + structured files. All 6 blocks. Outreach templates for top ICPs — written and ready.
04
Execute Monday
ICP #1, channel #1, DMU map in hand. First 5 outbound sequences ready to send.
Day 1–7 after delivery:
→Define your primary ICP (we give you the exact criteria)
→Launch outbound sequence (template included)
→Test 2 channels simultaneously (we tell you which two)
Pricing
Operational depth. Not agency rates.
McKinsey charges $50k for a GTM playbook. Same rigor. One-fiftieth the price. Delivered in 48 hours.
GTM Starter
$1,500
48-hour turnaround
→ 1–2 ICPs with triggers
→ DMU map for primary ICP
→ 1 channel prioritized
→ Pipeline model + CAC estimate
RECOMMENDED
GTM Full
$2,500
48-hour turnaround
→ All 6 blocks
→ 2–3 ICPs with buy triggers
→ Full DMU map + objection handling
→ Channel architecture + benchmarks
→ Full pipeline model + unit economics
→ Retention mechanics
GTM + Execution
$5,000
72h + 3 working sessions
→ Full playbook
→ Written outreach templates per ICP
→ 3 follow-up sessions to run it
→ Quarterly update option
Every week without a defined ICP
is a week of outreach to the wrong people.
48 hours to a GTM you can execute.
Name, email, preferred messenger. We confirm in 2 hours and deliver in 48 — operational doc, not a slide deck.
Confirmed in 2 hours · Delivered in 48h · Runnable on Monday